Tuesday, 24 March 2015
Thursday, 12 March 2015
Overview of Magazine Industry
Today, the magazine industry isn’t as prominent as it was in previous years. The print industry seems to be declining whereas the e-media and social media side seems to be ever evolving. Magazines are a centre point of discovering genres and acts as a way to communicate and express yourself through music or shared interests. To combat the magazine’s industry decline, leading music magazines including NME and Kerrang! have launched online and digital versions of the magazine, containing the same content in a digitalized package.
The magazine has a wide audience and a wide range of purposes. There are over 8000 published magazine titles in the UK alone. These magazines can classify in under seven different types of magazine.
1. consumer (general and specialist) sold in newsagents and available online;
2. business / trade / professional / B2B - for people at work;
3. customer magazines that organisations to give to their customers as a form of marketing;
4. staff magazines to inform staff about their company
5. newspaper supplements - come free as part of daily or Sunday paper;
6. part works - a set number of issues builds up into an 'encyclopaedia' on a specific topic;
7. academic journals - for university-level discussion of all sorts of arcane topics.
My music magazine would be a consumer magazine. The majority would be sold in specialist music shops and the leading entertainment retailer, HMV. The magazine is a consumer specialist as it ties down to a certain interest – rock music. The biggest consumer magazines are Bauer Media Group which accounts for 255 of publishing including Kerrang!. Time Inc. , formerly IPC-Media own 20% of the market followed by our license-fee paying BBC magazine with 7.5%.
Overall, the magazine industry, despite an average of 500 new magazines have been launched every year in the past decade. Only 3 out of 10 magazines that are released last on the shelf.
1. consumer (general and specialist) sold in newsagents and available online;
2. business / trade / professional / B2B - for people at work;
3. customer magazines that organisations to give to their customers as a form of marketing;
4. staff magazines to inform staff about their company
5. newspaper supplements - come free as part of daily or Sunday paper;
6. part works - a set number of issues builds up into an 'encyclopaedia' on a specific topic;
7. academic journals - for university-level discussion of all sorts of arcane topics.
My music magazine would be a consumer magazine. The majority would be sold in specialist music shops and the leading entertainment retailer, HMV. The magazine is a consumer specialist as it ties down to a certain interest – rock music. The biggest consumer magazines are Bauer Media Group which accounts for 255 of publishing including Kerrang!. Time Inc. , formerly IPC-Media own 20% of the market followed by our license-fee paying BBC magazine with 7.5%.
Overall, the magazine industry, despite an average of 500 new magazines have been launched every year in the past decade. Only 3 out of 10 magazines that are released last on the shelf.
Monday, 9 March 2015
Full Magazine Analysis - NME (New Musical Express)
For this
analysis I will overview the industry and status NME magazine has produced from
its launch in 1952. The magazine was the focal point of their company and
through the development of e-media and social media, NME as a brand, has
expanded to various different formats for it evolving target audience.
The New
Musical Express, as its fully known is a British weekly music journalism
publication. It provides a wide range of articles and exploratory insights to
the world’s greatest bands. The genre of the magazine is associated with rock,
indie and alternative music. This genre provides the target audience of people
who enjoy listening and participating in these musical events and cultures. The
purpose of the magazine was to provide weekly entertainment and information to
the audience. This later became a nationally known music hub for music lovers
to gather and interact.
The
benchmark of NME’s success occurred in 1996. This was the launch of NME.com, an
online version of NME. It now stands as the world biggest standalone music
site, with over 7 million users per month. The website includes its iconic
logo, image slideshows, recent and online exclusive news, ticket information
regularly updated.
Recently,
the NME magazine has been released as a digital form on the NME website and a
new and improved mobile phone/tablet application. They provide ease to the audience and can
stay connected with new technology. The digital copy provides the same content;
however links and QR codes can be incorporated for instant access and content
to the user.
NME have
also launched several social media pages to keep up to date with the modern day
audience. NME Magazine on Facebook, @NME on Twitter and 'nmemagazine' on
Instagram all improve direct communications between the brand and the
audience. They often provide links to
their website, which remains their hub if activity and consistently release
their magazines weekly in all stores.
NME as a
franchise is constantly growing, from what has started off as a magazine; it’s
evolved across all media platforms. NME has also become part of an influence
for clothing and fashion, with indie music’s profile raised; the fashion has
impacted from this. Even t-shirts with the NME logo are made, however, not for
readers of the product; it’s considered a fashion icon – a true indication of
the evolution of this magazine.
The NME
TV music awards have also been created, as with Kerrang! Music awards, It seems
these two magazine snot only headline the music magazine shelves, yet a global
impact on music as a whole. Overall, NME has come a long way since it’s
creation by Theodore Ingham in 1952. Now, NME is not only a magazine, it’s an
empire and an essential part of music’s evolving life-cycle.
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